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Start up Diary

Startup Diary Feral #4 - The day we found our home
Startup Diary Feral #4 - The day we found our home

By Maddalena Zanoni

We had left off with the story of our first (aspiring) Michelin-starred client: Joia in Milan. A boost of courage we needed like air. At that point, we decided: enough...
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Startup Diary Feral #3 – The Question That Changed Everything
Startup Diary Feral #3 – The Question That Changed Everything

By Maddalena Zanoni

Shaggy hair, round glasses, “me and my bacteria have a plan” look. We left off like at the end of a Stranger Things episode. Recap: it’s almost Christmas 2021. A...
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Feral Startup Diary #2 – The Birth of a Feral Idea
Feral Startup Diary #2 – The Birth of a Feral Idea

By Maddalena Zanoni

The 30s crisis, goats, and wildflowers. Hi everyone!  Welcome to the second episode of our startup diary. So, where did Feral really come from? Magazine articles? Trend reports? Strategic visions...
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Startup and Down – Feral Diary, Page 1
Startup and Down – Feral Diary, Page 1

By Maddalena Zanoni

A lot of people ask us: “What’s startup life REALLY like?” Hey everyone! How’s it going? I'm la Madda, founder of Feral. Yep, with "the" in front, just like we...
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